Wayne A. Coleman, MBA
Wayne is an internationally recognized
training professional with credits for design, development, production,
marketing and delivery of training for senior and middle management, sales
management and sales personnel, operations, marketing and clerical personnel,
technical training, software documentation, and training and development of
trainers.
Fortune 100 companies use him to
supplement their full-time training departments by providing expertise that
their staff may not have. Smaller businesses use him on an as-needed basis when
their budgets won’t allow adding a full-time training professional.
His five core services are:
 |
Instructional
design |
|
Facilitation |
|
Consulting |
|
Publishing |
|
Speaking |
His varied background and experiences
as a trainer allow him to bring fresh insight to corporate solutions.
Educationally he has a BS in Aeronautical Engineering and an MBA. Prior to and
early in his training career he was a commissioned sales rep and a sales
manager. His broad business, sales, and technical backgrounds enable him to
create and facilitate programs ranging from general management and financial
management to machine installation and operation, to customized documentation
and training for client-proprietary software, to soft skills training including
extensive customer service experience.
As National Training Director for a
1,500-office franchise Wayne managed 16 trainers and support staff. He was
responsible for all department revenues and expenditures, planning, budgeting,
curriculum design, seminar marketing, scheduling of all programs and trainers
and training facilities, and all hiring and trainer development.
He has also scripted and produced many
videotapes. One of his tapes is currently in use by over 400 organizations
around the world.
Wayne heads two training companies in
Atlanta, Georgia. Since 1974 Coleman and Associates has addressed corporate
training needs. His second company, founded in 1991, creates training solutions
for many major league sports teams and entertainment venues throughout the
world.
Many clients retain his services
annually. Repeat visits not only make him accountable for the success of his
training but also allow him to lead trainees to higher levels of achievement.
