Wayne A. Coleman
Senior Master Instructor
Wayne is an internationally recognized training professional with credits for design, development, production, marketing and delivery of training for senior and middle management, sales management and sales personnel, operations, marketing and clerical personnel, technical training, software documentation, and training and development of trainers.
Fortune 100 companies use him to supplement their full-time training departments by providing expertise that their staff may not have. Smaller businesses use him on an as-needed basis when their budgets won’t allow adding a full-time training professional.
His five core services are:
| Instructional design | Consulting |
| Facilitation | Publishing |
| Speaking |
His varied background and experiences as a trainer allow him to bring fresh insight to corporate solutions. Educationally he has a BS in Aeronautical Engineering and an MBA. Prior to and early in his training career he was a commissioned sales rep and a sales manager. His broad business, sales, and technical backgrounds enable him to create and facilitate programs ranging from general management and financial management to machine installation and operation, to customized documentation and training for client-proprietary software, to soft skills training including extensive customer service experience.
As National Training Director for a 1,500-office franchise Wayne managed 16 trainers and support staff. He was responsible for all department revenues and expenditures, planning, budgeting, curriculum design, seminar marketing, scheduling of all programs and trainers and training facilities, and all hiring and trainer development.
He has also scripted and produced many videotapes. One of his tapes is currently in use by over 400 organizations around the world.
Many clients retain his services annually. Repeat visits not only make him accountable for the success of his training but also allow him to lead trainees to higher levels of achievement.
